Explain it clearly. Make it stick.
Trusted By
Who I Work With
Creative Agencies
Deliver high-quality video content for your clients.
Marketing Firms
Strategic and compelling motion graphics that enhance your clients marketing campaigns.
EdTech
Make learning concepts engaging and easy to understand.
SaaS Companies
Simplify complex software features for user onboarding.
What You Get
Clarity
Complex ideas distilled into simple, memorable messages that stick with your audience.
Structure
Logical flow that guides viewers from problem to solution to action.
Craft
Professional animation and design that reflects your brand's quality.
What Clients Say
Pricing
These are ballpark costs to help set expectations. Every project is unique, so I’ll provide a more accurate quote once we’ve discussed your brief.
Social Media
Single or series of shorts to support your campaign-
15-30 second animation
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Designed for Social Media
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Custom Branded Animation
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2 Revision Rounds
Explainer Low Fidelity
Resonate with your audience with Motion Graphics-
60-90 second animation
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Full production process
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Custom branded animation
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Library Music
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Social media edits
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Subtitling
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3 revision rounds
Explainer High Fidelity
Bells and whistles, Character animation-
90+ second animation
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Full production process
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Character animation
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Custom branded animation
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Composed Music
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Social media edits
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Multi-lingual versions
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Subtitling
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3 revision rounds
Optional Extras
Please note that the following are external costs that would need to be quoted for and will be discussed early in the process. I can source the necessary talent and gather quotes for you to review before committing.
For music/sound design, at the very least, I will use library music, unless instructed, your animation will not be without sound.
🎤 Voiceover artists
Adding a Voiceover transforms your script into a compelling narrative that builds trust, reinforces your brand personality and ensures your message is both understood and remembered.
🎵 Composers
Adding a composer to write bespoke music can take your video to another level, help punctuate your script where it matters, highlight key moments, and subconsciously guide the viewer’s feelings toward your brand.
Why the price range for an Explainer?
I list a range because every project has its own set of requirements. While every video I produce meets the same high professional standard, the final investment typically depends on three main “complexity drivers”:
1. Visual Complexity & Style
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The £5,500 end: Think clean, sophisticated 2D motion graphics, iconography, and bold typography. These are highly effective for B2B tech or data-heavy services.
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The £8,500 end: This usually involves bespoke character design, complex rigging (making characters move naturally), or highly textured, “hand-crafted” illustrative styles that require more time to design and animate.
2. Asset Creation
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Existing Assets: If you have a library of high-quality illustrations or product UI ready to go, I can spend more time on the animation itself.
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Original Artwork: If I am building an entire visual world from scratch—creating custom characters, environments, and unique brand assets—the project requires a heavier design phase.
3. Storytelling & Narrative Pace
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The £5,500 end: A focused, 60-second script with a clear, direct message.
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The £8,500 end: A longer 90-second narrative or a script that requires a high volume of unique “scenes.” The more unique environments I have to build and animate, the more time is invested in the craft.
Why do you have 'From' prices?
The ‘From’ price provides an honest baseline of what to expect as there are many variables to consider for each job, such as the complexity of the required animation, timeline and external sources like hiring a voiceover artist. Much of this will be discussed early in the process to identify what you need that aligns with your goals.
I don't want an explainer or social campaign, are you able to do X, Y or Z?
This would be considered a bespoke job, and I’d be delighted to help figure out how to make it happen for you!
Do check out my wider portfolio at matthewcreed.co.uk
I'm not based in the UK, can we still work together?
Absolutely! I have clients based outside the UK that I provide my services to.
I've already got a script and graphic assets to send, can this reduce the cost?
Absolutely, it’ll certainly have an impact and speed up the process early on!
Please note that any graphic assets you provide may still need to be adapted or even redrawn to work for animation.
I work at a Creative/Marketing Agency and need an animator for my clients, can you help?
I regularly collaborate with agencies, adapting to their workflows and team structures. Whether you need support on a one-off project or a trusted freelancer to call on, I’m happy to slot into your process. I offer flexible rates depending on the project and setup. Drop me a line at hello@motionaligned.co.uk and let’s talk!
I only have X budget, can I still hire you?
Absolutely. The costs above are a guide, but there’s value in being upfront about your budget and the goal you want to achieve.
From there, I can advise a solution so everybody wins!
Drop me a line at hello@motionaligned.co.uk and let’s talk!
The Animation Process
1. Discovery
Understanding your objectives, audience and key messages.
2. Script & Structure
Crafting the narrative and visual flow to best engage your audience.
3. Production
Animation, Voiceover and Sound Design.
4. Delivery
Handover of Final video in all required formats.
Portfolio Examples
goConfirm - Identity Verification App
Fast-paced and designed for social media to reflect how quick and easy it is to use their app.
Spare Rider App
Utilising the brand’s style and personality to demonstrate how their app works.
Community Focused Schools
Lo-fi cut-out animation style to educate a new form of learning.
Scene+ Social Campaign
A series of Social Media brand stories to engage with fans and win prizes.
Build Beacon
Simplifying construction communication with the Build Beacon digital hub.
TAPA IIS
2D and 3D animation help demonstrate the threat of criminal activity in the supply chain.
Permasure
Clean, minimal style to explain this hazardous chemical protector app.
Not looking for an Explainer Animation? Do check out my wider portfolio at matthewcreed.co.uk
About Matthew
Your Motion Content Partner
With over 16 years in animation for marketing, I’ve helped companies and agencies produce impactful, goal-driven explainer videos and motion content.
Whether you’re a B2B, B2C, startup or creative agency, I can plug into your team to turn briefs into purposeful, engaging animation – built to connect with your audience and deliver results.
Let’s talk: hello@motionaligned.co.uk
Write a Better Brief. Get a Better Video.
Not sure what to include in an animation brief?
This free worksheet walks you through exactly what to share – from goals and tone to usage and scope – so your next video starts strong and ends up spot-on.
It’s short, simple, and designed to save on the upfront back-and-forth emailing.
✅ Packed with strategic questions
✅ Helps you clarify your message
✅ Explains the animation process
Write a Better Brief. Get a Better Video.
Not sure what to include in an animation brief?
This free worksheet walks you through exactly what to share – from goals and tone to usage and scope – so your next video starts strong and ends up spot-on.
It’s short, simple, and designed to save on the upfront back-and-forth emailing.
✅ Packed with strategic questions
✅ Helps you clarify your message
✅ Explains the animation process
Enter your email to get instant access.
Let's Make Your Message Land
Use the contact form on the right, or email me directly with your enquiry, and I’ll be in touch to discuss your idea and discover what’s possible!
No matter if you’ve worked with an animator or not, I’ll guide you through the process and help develop a brief to reach your goals.
Email: hello@motionaligned.co.uk