Animated Explainer Videos
Last updated: [18/08/2025]
Motion Aligned (“we”, “our”, or “us”) is committed to protecting your privacy and handling your personal data in a transparent and secure way. This Privacy Policy explains how we collect, use, and safeguard information when you visit https://motionaligned.co.uk or contact us about our animation services.
Motion Aligned provides animated explainer videos and related creative services.
Business owner: Matthew Creed
Location: Cardiff, United Kingdom
Email: hello@motionaligned.co.uk
For the purposes of the UK GDPR, we are the “data controller” of the personal information we collect.
We may collect the following types of information:
Information you provide directly: such as your name, email address, company name, and project details when you contact us via email, contact forms, or other communication.
Website usage data: including IP addresses, browser type, pages visited, and time spent on our site (collected via cookies and analytics tools).
Cookies: small text files stored on your device that help improve website functionality and analytics (see our Cookie Policy for details).
We do not intentionally collect sensitive personal data through our website.
We process your personal data for the following purposes:
To respond to your enquiries and provide information about our services
To prepare proposals, quotes, and contracts for animation projects
To manage our business relationship with you (e.g. invoicing, updates, support)
To analyse website traffic and improve our website and services
To comply with legal and regulatory obligations
We rely on the following lawful bases under the UK GDPR:
Contract: processing necessary to perform a contract with you or take steps before entering into a contract
Legitimate Interests: to operate and improve our services and website
Consent: where you have agreed (e.g. for optional cookies or subscribing to communications)
Legal Obligation: to meet regulatory or tax requirements
We only share your personal data when necessary:
With service providers who support our website, IT, or business operations (e.g. hosting, analytics, email providers)
With professional advisors (e.g. accountants, legal advisors)
Where required by law or to protect our legal rights
We do not sell or rent your personal data to third parties.
If our service providers process your data outside the UK/EEA, we ensure appropriate safeguards are in place (such as standard contractual clauses) to protect your data.
We only keep personal information for as long as necessary for the purposes described above. Typically:
Enquiry/communication data: retained for up to 12 months
Client/project data: retained for up to 7 years (for legal and accounting purposes)
Under the UK GDPR, you have the following rights:
Right of access – to request a copy of the data we hold about you
Right to rectification – to correct inaccurate or incomplete data
Right to erasure – to request deletion of your data (subject to legal obligations)
Right to restrict processing – to limit how we use your data
Right to data portability – to receive your data in a portable format
Right to object – to object to certain types of processing (e.g. marketing, analytics)
Right to withdraw consent – where processing is based on consent
To exercise your rights, please contact us at hello@motionaligned.co.uk.
If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk.
We implement appropriate technical and organisational measures to keep your data safe, including encryption, access controls, and secure hosting. However, no system is completely secure, and we cannot guarantee 100% security of your information.
Our website uses cookies for essential site functionality and analytics. For full details, please see our [Cookie Policy].
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the revised date.
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
Motion Aligned
Email: hello@motionaligned.co.uk
Location: Cardiff, United Kingdom